BSc in Social Media & Digital Marketing
Admissions open - 2026
Admissions open - 2026
Level : Graduate
Mode : Classroom
Location : Mumbai
Duration : 3 or 4 Years 
Degree Awarded by : Tilak Maharashtra Vidyapeeth
Batch Starts : 2026 The Bachelor of Science in Social Media & Digital Marketing is a future-focused Social Media & Digital Marketing Program designed for students who want to build careers in the fast-growing digital economy. Businesses today rely heavily on digital platforms to connect with customers, build brands, and drive growth, creating strong demand for skilled digital marketing professionals.
This Social Media & Digital Marketing Program combines marketing fundamentals with advanced digital skills such as social media strategy, SEO, content marketing, influencer marketing, branding, and marketing analytics. Students also gain hands-on experience with industry-relevant tools, AI-driven marketing platforms, and real-world digital campaigns.
The program focuses on practical learning through live projects, internships, case studies, and industry interaction. By the end of the course, students develop creative thinking, analytical skills, and strategic marketing capabilities needed to succeed in digital marketing, social media management, brand communication, and entrepreneurship.
Download BrochureThe Social Media & Digital Marketing Program is ideal for students who want to pursue careers in digital media, online marketing, and brand communication.
Students after 12th who want to pursue a career in digital marketing, social media management, or online branding.
Creative individuals interested in content creation, storytelling, and digital communication.
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Students passionate about social media platforms and eager to learn how brands grow through digital channels.
Individuals interested in branding and advertising, looking to build expertise in digital campaign management and brand strategy.
To enroll in the Bachelor of Science in Social Media & Digital Marketing, candidates must meet the following eligibility requirements:
Candidates must have completed 10+2 or equivalent education from a recognized board
Students from any stream (Commerce, Science, or Arts) are eligible to apply
You can complete the application by following these steps:
Submit your application online or collect a hard copy at our Mumbai Talent Skillsvarsity office.
Take the in-person aptitude test to assess and evaluate your fundamental skills and abilities.
Qualify for a personal interview round and proceed to a panel interview with Talent Skillsvarsity.
Confirm your admission by acknowledging the offer letter online and completing the fee payment.
The Social Media & Digital Marketing Program provides a comprehensive understanding of digital marketing tools, strategies, and platforms used by modern businesses.
Key learning areas include:
Learn how to create, manage, and optimize content across platforms like Instagram, LinkedIn, and YouTube. Understand audience targeting, content planning, and performance tracking to build strong online presence.
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Gain knowledge of on-page and off-page SEO techniques to improve website rankings on search engines. Learn keyword research, content optimization, and link-building strategies.
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Understand paid advertising through platforms like Google Ads. Learn campaign setup, bidding strategies, and performance optimization to drive targeted traffic and conversions.
Develop skills to create engaging and relevant content for different digital platforms. Learn how to plan, distribute, and measure content to attract and retain audiences.
Learn how to build and position brands in the digital space. Understand advertising formats, targeting methods, and strategies to enhance brand visibility and engagement.
Explore collaboration with influencers to promote brands effectively. Understand affiliate models, partnerships, and performance-based marketing strategies.
Learn how to analyze campaign data using tools like Google Analytics. Understand key metrics and insights to make data-driven marketing decisions.
Understand the role of AI tools in content creation, personalization, and automation. Learn how AI enhances efficiency and improves audience engagement in digital media.
Learn to plan, execute, and manage end-to-end digital marketing campaigns. Understand budgeting, channel selection, and performance monitoring for successful campaign outcomes.
Industry-Aligned Curriculum
Designed in collaboration with industry experts, the curriculum reflects current digital marketing trends, tools, and business needs. It ensures students gain relevant, job-ready knowledge from day one.
Comprehensive Digital Skill Development
Build a strong foundation across SEO, content marketing, social media strategy, branding, and analytics. The program develops both creative and technical skills required in the digital ecosystem.
Integration of AI & Data Analytics
Learn how AI tools and data-driven insights shape modern marketing strategies. Gain hands-on exposure to analytics platforms to make smarter, performance-driven decisions.
Leadership & Communication Skills
Case studies, simulations, live projects, internships, and capstone projects.Develop essential leadership qualities and effective communication skills to manage teams, clients, and campaigns. The program prepares you to take on dynamic roles in the digital space.
Hands-On Digital Marketing Tools
Work with industry-relevant tools and platforms used by professionals worldwide. Practical exposure ensures you can confidently execute real-world digital campaigns.
Entrepreneurial Edge
Gain the mindset and skills to build your own brand or digital venture. Learn how to create, market, and scale ideas in the competitive online landscape.
Industry Interaction & Mentorship
Learn directly from industry practitioners through workshops, guest lectures, and mentorship sessions. Build valuable connections and gain real-world insights.
Multi-Domain Career Opportunities
Unlock diverse career paths across digital marketing, media, branding, advertising, and content creation. The program prepares you for roles across industries and business functions.
Future-Ready Learning Approach
Stay ahead with a curriculum that evolves with digital trends, emerging technologies, and market demands. Be prepared for careers in the ever-changing digital economy.
Tilak Maharashtra Vidyapeeth (TMV), established in 1921 in memory of Lokmanya Bal Gangadhar Tilak, is a UGC-recognized Deemed-to-be University with a legacy of over a century. Rooted in the vision of national education inspired by Mahatma Gandhi, the university is committed to academic excellence, research, and value-based learning. Its industry-oriented approach and strong academic foundation continue to prepare students for meaningful careers and responsible leadership.
At Talent Skillsvarsity, education goes beyond textbooks. You’ll learn from top faculty, including market practitioners, academic experts, and global thought leaders. Our commitment to industry immersion, regulatory alignment, and skill development ensures you’re not just knowledgeable—you’re employable.
AI-integrated, industry-focused learning.
Global academic & industry partnerships
Internship + project-based learning
Placement support for high-growth marketing roles
Semester II
SEMESTER III
SEMESTER IV
SEMESTER V
SEMESTER VI
SEMESTER VII
SEMESTER VIII
* Student will have to undertake project work as per guidelines of TMV.
Graduates of the Social Media& Digital Marketing Program can explore diverse career opportunities in the digital marketing and media industry.
Some popular career roles include:
Plans and executes online marketing campaigns across platforms like Google, social media, and email. Focuses on driving traffic, generating leads, and improving brand visibility through digital channels.
Manages brand presence on platforms like Instagram, LinkedIn, and Facebook. Creates content strategies, engages with the audience, and tracks performance to build strong online communities.
Develops engaging content such as blogs, videos, reels, and posts aligned with brand goals. Strategizes content planning to attract, inform, and convert target audiences.
Optimizes website content to rank higher on search engines like Google. Works on keywords, technical SEO, and backlinks to increase organic traffic and visibility.
Handles paid campaigns on platforms like Google Ads and Meta Ads. Focuses on ROI-driven marketing by analyzing data, optimizing ads, and improving conversions.
Plans and oversees end-to-end digital campaigns across multiple platforms. Ensures campaigns meet objectives, budgets, and timelines while maximizing reach and impact.
Builds and maintains a brand’s identity, voice, and positioning in the market. Works on campaigns, messaging, and customer perception to strengthen brand value.
Analyzes data from campaigns, customer behavior, and market trends. Provides insights to improve marketing strategies and make data-driven decisions.
Collaborates with influencers to promote products or services. Manages partnerships, campaigns, and performance tracking to ensure authentic brand promotion.
Starts own venture or provides digital marketing consultancy to businesses. Helps brands grow online through strategy, execution, and performance optimization.
The total fee for the Bachelor of Science in Social Media & Digital Marketing Program is structured annually:
| Year 1 | ₹1,20,000 |
| Year 2 | ₹1,20,000 |
| Year 3 | ₹1,20,000 |
| Total Program Fees | ₹3,60,000 |
| Optional 4th Year | ₹1,20,000 |
Additional university or college charges may apply as per institutional guidelines.
The Bachelor of Science in Social Media & Digital Marketing Program offers strong career opportunities in the rapidly expanding digital economy. As businesses increasingly rely on online platforms for marketing and brand communication, the demand for skilled digital marketing professionals continues to grow. Graduates can work in digital agencies, media companies, startups, corporate marketing teams, or even build their own digital ventures.
Yes, the Social Media & Digital Marketing Program includes practical exposure through internships, live projects, workshops, and industry interaction. Students gain hands-on experience working on digital campaigns, content creation, and marketing strategies while learning directly from industry professionals.
Graduates of the Social Media & Digital Marketing Program can explore a wide range of roles in the digital marketing industry, such as:
These roles are in demand across marketing agencies, technology companies, media houses, and global corporations.
Scholarships or financial assistance may be offered based on academic merit, eligibility criteria, or institutional policies. Students are encouraged to check with the admissions team for the latest scholarship opportunities available for the Social Media & Digital Marketing Program.
Yes. The Social Media & Digital Marketing Program integrates Artificial Intelligence (AI) in media communication and marketing analytics. Students learn how AI tools and data-driven insights are used to optimize marketing campaigns, analyze consumer behaviour, and improve digital marketing performance.
The program provides career guidance, industry mentorship, and placement assistance to help students start their careers in digital marketing. This includes resume-building support, interview preparation, networking opportunities with industry professionals, and connections with companies looking for digital marketing talent.
The Bachelor of Science in Social Media & Digital Marketing degree is awarded by Tilak Maharashtra Vidyapeethwith a legacy of academic excellence and professional education.
The training was a fantastic learning experience.
The masterclass cleared my doubts and helped me gain lots of knowledge about finances
It was awesome to learn at Talent Skillsvarsity. The faculties were industry experts who demonstrated real-world insights and examples. Overall, it was a fantastic learning experience.
Attending Talent Skillsvarsity was an exciting journey where I gained invaluable knowledge and skills that have propelled my personal and professional growth to new heights.
Enrolling in Talent Skillsvarsity was the best decision I made for my education, offering exceptional resources and mentorship
Thanks to Talent Skillsvarsity, I've gained exposure to the financial markets domain, and it was an eye-opening training on the dynamic financial markets industry
At Talent Skillsvarsity, I found not only academic excellence but also a community that fostered collaboration and innovation, preparing me for the challenges ahead.
The workshop was good. Q&As ke¬pt me engaged. The¬ online session had strong interaction. Le¬arning about investing was helpful. I'd suggest this class.
Women Directorship Program - A well crafted and informative programme that catered to a wide spectrum of entrepreneurs and businesses. The interaction was good, and at the end of two days, a lot of thought processes and goals had already begun to crystallise !
Thank you for the opportunity to attend the Masterclass for Women Directorship. It was insightful, with expert faculty and engaging discussions. Meeting accomplished women from diverse sectors made it truly inspiring. Looking forward to more such sessions!
It was great to attend sessions because it helped me to have a different perspective towards business. These Skills will help my company grow and I can use this to benefit from it. Thank you soo much for such great initiative towards woman.
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